Om oss

The Tech Company Revolutionizing HR

Flex Applications is the Swedish-founded tech company specializing in HR, workforce management, and payroll. Since our journey began in 1990, the playing field has evolved multiple times. But our goal remains as relevant then as it is now: making complex personnel administration a bit smoother and a bit smarter with the help of cutting-edge digital solutions. Revolutionizing HR through technology, put simply.

With a Passion
for Personnel Administration

It all began in an office hotel in Kumla back in 1990. A man named Miran Dennerqvist had decided it was time for the next step: leaving his programmer job, starting his own business, and letting his burning passion for personnel administration and software development flourish. And so, the company that would later be named Flex Applications was born.

Fast-forward a few years to the latter half of the 1990s. "The X-Files" was playing on (bulky) TVs, and The Cardigans topped the music charts. And then there was that new exciting thing called the Internet. It was a gateway to the world, bringing it straight into our living rooms (or, well, via a buzzing and screeching modem).

It didn't take long before a new vision took shape within Flex Applications' development team. Once again, the company aimed to be the first with the latest: a complete web-based personnel system.

The Journey Has Only Begun!

Three decades later, here we stand. Our journey has progressed from DOS to Windows and on to web, AI, and app. From a small one-person business to a market-leading company with 150 employees and thousands of customers.

Our recipe for success? Never settling. Guided by our vision of "Revolutionizing HR through technology," we continually evolve our solution with innovative technology. For our customers, and most importantly, alongside our customers. The journey has been long, but it's only just begun!

Our Journey

1990

Flex is founded by Miran Dennerqvist in an office hotel in Kumla under the name Miranda Software AB. The company focuses on payroll systems and report-generation programs.

1992

Our first travel expense system sees the light of day! Some of our first clients include Emhart Teknik, Carl Zeiss, and Bausch & Lomb.

1996

We release the first Windows-based version of Flex Reseräkning and change our name to Flex Datasystem. The office moves to Örebro and consists of three employees.

1999

Flex steps into the online world! Flex's solution expands with a web-based travel expense system, the foundation of what later became Flex Portal.

2001

Flex Tidredovisning is launched. Flex now has seven employees: five developers, one customer support employee, and one administrator.

2007

Flex Lön (Classic) is launched – a move that proves to be highly successful and eagerly awaited by our existing customers.

2013

Our web-based solution, Flex HRM, is launched, with Time, Travel, and Plan integrated as subsystems. We open an office in Oslo.

2015

Flex celebrates 25 years! We rebrand as Flex Applications, renewing ourselves with new colors and logo.

2017

Flex HRM Payroll is launched. We now have 80 employees spread across five offices in Sweden and one in Norway.

2018

The payroll center Flex Services opens its doors, allowing us to assist our clients with outsourcing personnel and payroll administration.

2023

Flex Applications is acquired by the software company Visma, and Jane Lundgren Ericsson takes over as CEO from Björn Jareblad. We now have 140 employees across four offices in Sweden and Norway.

The First Choice for Payroll Agencies

Our comprehensive solution is a top choice among payroll agencies looking to offer their clients the very best in HRM systems.

Curious about joining us?

Are you interested in a stimulating and varied role in a company that is achieving extraordinary market success? Then you've come to the right place! Check out our job openings here.